Tourism in Hawai‘i: Industry Views and Stakeholder Comparisons

Tourism in Hawai‘i shapes the state’s economy, communities, and environment in ways that affect nearly every resident. While resident and visitor views are regularly measured through long-running Hawai‘i Tourism Authority (HTA) surveys, the perspectives of those who operate and invest in the industry are less visible, with the exception of a few regularly cited consultants or association heads.

This report addresses that gap. Drawing on confidential interviews with 19 senior executives in lodging, attractions, transportation, and wholesale tour operations, it examines how industry leaders see Hawai‘i’s visitor economy, its competitive position, and its governance. Resident and visitor survey data are included to provide context, highlight points of alignment, and draw contrasts with industry perspectives. All these perspectives are presented, without endorsement, to situate industry concerns alongside the well-documented views of residents and visitors.