Embracing TOU: Nudges, Rates, and Renewable Energy
By Michael Roberts, Nori Tarui and Ethan Hartely Hawaiian Electric Company is about to embark on a significant experiment: a pilot program introducing time-of-use (TOU) pricing. Designed to reduce electricity prices during daylight hours when solar power is abundant and increase them during the evening when the sun sets and demand rises, this initiative could […]
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