UHERO BRIEFS ARE CIRCULATED TO STIMULATE DISCUSSION AND CRITICAL COMMENT. THE VIEWS EXPRESSED ARE THOSE OF THE INDIVIDUAL AUTHORS. WHILE BRIEFS BENEFIT FROM ACTIVE UHERO DISCUSSION, THEY HAVE NOT UNDERGONE FORMAL ACADEMIC PEER REVIEW.
Despite a string of record visitor arrivals now totaling almost ten million annually, Hawai‘i tourism shows signs of trouble. Inflation-adjusted spending per visitor has trended downward. Diminishing economic contribution, eroding resident sentiment, and increasing congestion and stress on sites and attractions provide evidence that the current governance model is inadequate for effectively managing the increasingly complex issues facing Hawai‘i tourism.