UHERO BRIEFS ARE CIRCULATED TO STIMULATE DISCUSSION AND CRITICAL COMMENT. THE VIEWS EXPRESSED ARE THOSE OF THE INDIVIDUAL AUTHORS. WHILE BRIEFS BENEFIT FROM ACTIVE UHERO DISCUSSION, THEY HAVE NOT UNDERGONE FORMAL ACADEMIC PEER REVIEW.
By James Mak
In 2008, I published an interpretive history of how public policies toward tourism in Hawaii changed over nearly half a century from statehood until circa 2005. During much of this period, tourism in Hawaii was booming until the 1990s, followed by a period of relative stagnation. The early role of the state government in developing tourism in Hawaii was much at odds with conventional wisdom that developing a successful and sustainable tourism destination requires comprehensive planning and tight government oversight and control. Hawaii succeeded in becoming one of the world’s greatest destinations—one of 50 Places of a Lifetime—according to the National Geographic Traveler magazine in 1999 without heavy-handed government intrusion in the development process.