Hawaii Tourism Authority and Sustainable Destination Management In Hawaii

The first rule in tourism development is that the wellbeing of destination residents must come first.  Unfortunately, the majority of Hawaii residents now think that tourism in Hawaii is being run for tourists at the expense of local residents. The perception of being relegated to second class was first reported by the Hawaii Tourism Authority (HTA) in 2005. HTA is a semi-autonomous state government agency charged with marketing and managing Hawaii as a world class tourist destination. On its website, HTA states that it “provides comprehensive management of tourism for the State of Hawaii.”  Thus, HTA is a destination management organization and not strictly a destination marketing organization. 

Photo by Tin Lung Chao.

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1 thought on “Hawaii Tourism Authority and Sustainable Destination Management In Hawaii”

  1. William H Page

    HTA has been of little or no help in running a successful B&B business in Hawaii. No one cares about the local residents who are running these types of businesses. To hell with the 4th amendment to the constitution of the U.S. You must invest a small fortune to secure your 4th amendment rights in Honolulu. Mayor Caldwell was warned about this by the DPP and the short-term rental task force formed by Mayor Caldwell.

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