Everyone agrees that tourism should be developed in a sustainable way. Yet, nearly 25 years after the term “sustainable tourism” became fashionable, sustainable tourism development remains elusive. Residents in many popular destinations around the world complain about being overwhelmed by too many tourists, or “overtourism”. The United Nations World Tourism Organization blames the problem on poor management, and not because of growing number of tourists. This brief report examines how some destinations are dealing with the problem of overtourism. The report also examines the growth of tourism in Hawaii since the late 1980s. While there are many problems in managing tourism growth in Hawaii in a sustainable way, the report concludes that Hawaii is not yet at the stage of overtourism.
