Survey results for woman owned businesses

UHERO BLOGS ARE CIRCULATED TO STIMULATE DISCUSSION AND CRITICAL COMMENT. THE VIEWS EXPRESSED ARE THOSE OF THE INDIVIDUAL AUTHORS. WHILE BLOGS BENEFIT FROM ACTIVE UHERO DISCUSSION, THEY HAVE NOT UNDERGONE FORMAL ACADEMIC PEER REVIEW.

By Philip Garboden and Isabelle Picciotto

An update to the original survey results: https://uhero.hawaii.edu/survey-update-shows-widespread-hardship-for-local-businesses/

These tables divide our findings by whether or not the business is 51% or more woman owned. With a few exceptions, the bulk of the evidence suggests that women owned business have been harder hit than those owned by men. As shown below, women entrepreneurs are represented in nearly every industry sector, but appear to be somewhat overrepresented in service based industries that have been particularly hard hurt by the pandemic.

Business Outlook
Assuming no new stimulus funding
Percent (tourism reopen Aug. 1st)Percent (tourism reopen Oct. 1st)
Business is not Woman Owned
I anticipate more staff cuts and other reductions.27.4%34.5%
I do not believe my business will survive.4.6%13.4%
I have already made the reductions necessary to survive.45.2%31.9%
My business is not impacted by the crisis in a negative way.22.9%20.3%
Business is Woman Owned
I anticipate more staff cuts and other reductions.32.8%36.8%
I do not believe my business will survive.9.5%27.6%
I have already made the reductions necessary to survive.52.9%30.9%
My business is not impacted by the crisis in a negative way.4.7%4.8%

Change in Employment by Sector
Is Business (at least) 51% Woman Owned?% (at least) 51% Woman Owned% of Revenue from Tourism% Change Jan to April% Change April to July
Accommodation
No68.6%95.6%-89.2%-2.2%
Yes31.4%95.2%-67.9%-17.4%
Administrative and support and waste management and remediation services
No100.0%
Arts, entertainment, and recreation
No73.5%89.1%-54.8%-61.4%
Yes26.5%67.2%-61.6%-14.5%
Construction
No75.0%29.4%-7.2%-3.7%
Yes25.0%15.0%-12.7%5.6%
Educational services
No50.0%
Yes50.0%
Finance and insurance
No85.0%15.0%0.8%1.9%
Yes15.0%
Food services
No76.9%52.3%-42.7%5.5%
Yes23.1%34.2%-56.5%-6.8%
Health care and social assistance
No86.7%7.2%0.0%-0.3%
Yes13.3%
Industries not classified
No42.9%41.4%-57.0%-40.9%
Yes57.1%83.1%-22.2%-30.9%
Information
No42.9%
Yes57.1%
Management of companies and enterprises
No87.5%15.8%-17.4%-0.7%
Yes12.5%
Manufacturing
No79.2%34.4%-5.8%-13.7%
Yes20.8%66%
Other services (except public administration)
No55.8%39.4%-24.4%1.3%
Yes44.2%50.5%-33.1%20.8%
Professional, scientific, and technical services
No66.7%21.5%-12.9%0.4%
Yes33.3%39.3%-39.4%4.4%
Real estate and rental and leasing
No76.1%46.0%-73.1%-1.7%
Yes23.9%58.6%-15.3%-10.0%
Retail trade
No68.6%52.3%-43.0%-9.2%
Yes31.4%57.4%-81.4%177.3%
Transportation and utilities
No100.0%18.9%-12.8%-5.3%
Wholesale trade
No60.0%33.5%13.1%1.0%
Yes40.0%-30.8%0.0%

Change in Monthly Revenue January to July
Business is not Woman OwnedBusiness is Woman Owned
Down < 10%10.7%3.6%
Down 10-30%16.0%14.1%
Down 30-50%15.4%16.1%
Down 50-70%12.1%12.0%
Down 70-90%8.2%16.6%
Down 90-100% (essentially no revenue coming in)14.8%30.7%
Increase in revenue.3.1%3.3%
No change in revenue.18.8%2.8%

Current State of Business
Business is not Woman OwnedBusiness is Woman Owned
My business has remained open, but with adjustments made for social distancing66.7%65.2%
My business has switched to another service delivery mode (curb-side pickup, online retail, zoom, etc.)10.6%12.9%
My business is completely shut down11.3%17.7%
My business required no adjustments10.5%3.4%

Other Sources of Emergency Funding
Sources of funding with less than 5 respondents are excluded
Percent
Business is not Woman Owned
Bank loan (e.g. business line of credit, payroll loan)10.9%
Bank loan (e.g. business line of credit, payroll loan), Personal funds5.7%
EIDL3.2%
None61.4%
Personal funds16.4%
Personal funds, Sale of business assets2.3%
Business is Woman Owned
Bank loan (e.g. business line of credit, payroll loan)6.6%
Bank loan (e.g. business line of credit, payroll loan), Personal funds7.5%
None43.4%
Personal funds28.4%
Personal funds, Sale of business assets14.0%

Percent of Jobs Lost by Job Type and Salary Range
% Change in Category, Jan to April 2020% Change in Category, April to July 2020
Business is not Woman Owned
Full-time-28.3%-1.1%
Part-time-28.1%-14.2%
Business is Woman Owned
Full-time-19.4%-6.7%
Part-time-56.7%37.3%*
Full-time Salary Range – Business is not Woman Owned
<$30k Salary-13.2%-12.6%
$30k – $50k-30.3%1.6%
$50k – $100k-30.3%-1.8%
$100k – $200k-8.4%-1.7%
Full-time Salary Range – Business is Woman Owned
<$30k Salary-29.9%-28.9%
$30k – $50k-33.1%-14.0%
$50k – $100k14.6%-37.3%
$100k – $200k-29.4%-36.8%
*This number is potentially anomalous and is being further investigated.

Number of Jobs that were retained or rehired
Because of PPP Loan
Is Business (at least) 51% Woman OwnedJobs RehiredJobs Retained
Part-time
No11,91331,667
Yes7,4778,122
Full-time
No27,282109,849
Yes10,10618,098

Number of Businesses that Received a PPP (Payroll Protection Program) Loan
Is Business (at least) 51% Woman OwnedReceived PPP Loan% Received PPP Loan
No21,05168.5%
Yes9,01476.7%

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2 thoughts on “Survey results for woman owned businesses”

  1. Covid Pandemic has stopped my ability to sell my Art at the Mauna Kea Beach resort as well as in Galleries on the Big Island. I am a Senior Citizen with a small Social Security monthly income. Selling my paintings was my only other way to make monthly income. Are there any grants or financial Aid for Senior women Artists?

    1. Hello Marcia,

      I’m sorry to hear about your situation; it’s been so tough. I sadly don’t know about any grants of that nature, but if you call the state’s COVID hotline (211), they may have some thoughts.

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